[19.09.2008]

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TV Puls: new agency's win and a new campaign

As a result of a pitch won in August our agency has developed an advertising campaign of a new visual identity and three autumn hit programs of TV Puls: The Simpsons, The Biggest Looser and Are You Smarter than a 5th-grader?. We were responsible for strategic platform and a creative implementation of a communication, benefiting from a wear-out effect of popular Polish TV programs. Media, planned by MPG media house, include outdoor, press and internet. The campaign has started in early September and will last by the end of October.

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[16.09.2008]

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Grass Group has assigned our agency to handle Imperial account

Imperial is a brand of bathroom equipment from ceramics and accesories to shower cabins and panels. Cooperation will include both ATL and BTL activities as well packaging redesign.

Grass Group is the exclusive Polish importer of well known brands like Falmec, Nardi, DeLonghi, Kenwood, General Electric and Astracast.

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[22.06.2008]

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Off in Luerzer's Archive

Our work was published in the newest issue of Luerzer's Archive International, Cannes Lions 2008 edition.

See the poster

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[24.04.2008]

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Campaign for Dziennik.pl by Off

In early April an internet campaign has started for Dziennik.pl - one of the biggest news portals in Poland. We have prepared a creative concept as well as developed the campaign, in association with JoyMedia interactive agency.

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[28.03.2008]

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Beijing-Lhasa 2008 poster - free to use by charity organisations

Human rights are much more important than copyrights. That's why our recent poster on China-Tibet crisis can be used completely for free by every organisation, which wants to draw attention to this horrifying issue. This is probably the first time, that the advertising agency's work is made available as a free content not to one, but many beneficiaries.

See the poster

Send a request for download details

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[13.03.2008]

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Keratronik: new important agency's win

We have signed a contract with Keratronik, the leader in advanced mobile-based security and logistic systems. Cooperation will cover strategic advisory and communication campaigns.

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50% of advertising expenditures don't work. Nobody knows which 50%.

Some of us at least try to find it out.

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How we work:

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:: clear strategy, based on true consumers' needs, taking into account low production costs, reflected in selection of communication channels and creative guidelines

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:: convincing ideas, taking into account all, not yet discovered in Poland possibilities of low budget development

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:: real production costs, prepared with young, talented artists and subcontractors in mind

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What we do:

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Strategic, creative, cost-effectiveness consulting:

:: competitive communication analysis

:: communication strategy

:: post-campaign evaluation

:: audit

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Strategy:

:: development of communication strategies

:: consumer research supervision

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Creative work:

:: buzz marketing, guerilla marketing

:: internet, new media

:: tv, press, outdoor

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TV Puls

Axel Springer Poland

Grass Group

Keratronik

Netia

Goldenegg Financial Advisors

Holbex Pharmaceuticals

Bwin

Indigo Publications

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Selected projects:

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Client: Bwin

Brand: Funbwin.com

Description: according to Polish law it is forbidden to advertise on-line betting. That is why a site was developed - funbwin - where you can just play without betting money. Agency's task was to prepare a commercial for funbwin.com.

idea: betting on football matches is equally exciting as watching them.

Due date: January - March 2008, Canal+, Canal+ Sport.

Off: the commercial is a computer animation using the exisiting material, it's simple and low cost. The concept will probably be used in other EEC markets.

Watch commercial

 

Client: Axel Springer Poland

Brand: Dziennik Polska Europa Świat daily newspaper

Project: BtB - mailing to HR companies informing about the introduction of a supplement with job advertisements.

Idea: Looking for employees? Don't look half-way.

Until now all recruitment ads were published in one daily newspaper, so they reached only a part of the target group of potential employees. Introduction of a new job supplement by Dziennik makes HR search is no half-way any longer.

Mechanics: two teaser mailings: half of a CV in an unbranded envelope. The main mailing: leaflet plus a job supplement.

Due date: 09.04-16.04.2007

Off: very cheap production - a teaser mailing consisted of a one-color inkjet printer sheet of paper. Pictures used - friends.

See project

 

Client: Indigo Publications

Product: books with short stories by Nick Name

Goal: to find a totally new way to inform the readers, that extremely short, semi-absurd stories are published and available on a market.

Idea: one second commercials for YouTube.

Commercials need to be watched a couple of times - and this is also a key to reading Nick Name's stories, which in most cases are shorter than one page.

Information about the one-secs was one of the hottest topics in advertising news.

Due date: 21.06-02.07.2007

Off: each commercial was made from two still frames. No post-production studio was involved.

Watch commercials

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Client: Off Music Festival

Project: ads of the alternative music festival, which were used in supporting communication channels.

Due date: 15.05-30.06.2007

See motive 1

See motive 2

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Andrzej Zawadzki - managing director

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Key member of the founding team of the Euro RSCG's Polish office. He worked at this time for accounts like P&G, Philips, Citroen and Peugeot.

At Ammirati Puris Lintas he was responsible for communication campaigns for the consolidation and privatisation of the leading national enterprises: Bank Pekao SA, Polish Telecommunication.

He substantially contrubited to the success of many brands, being now leaders in their categories: Domestos, Rama, Cif, Johnson's Baby.

Responsible from a strategic side and as a project coordinator for one of the most creative advertising campaigns in Poland - Krolewskie beer (Golden Drumstick, Grand Prix Kreatura).

The leading player in one of the most spectacular successes of Polish agencies - S4 - from a strategic competence, development strategy, client service supervision. Over three years he won accounts of Volkswagen Bank, Goodyear, PTC (Heyah), Philips, 3M, Bols (Grant's and Metaxa).

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Experience: 16 years

Agencies: Ammirati Puris Lintas, Euro RSCG, Lowe GGK

Brands: P&G, Unilever, Johnson&Johnson, Peugeot, Citroen, Philips, TP SA, Bank Pekao SA, TVN, Axel Springer Polska, Heyah, Goodyear, Volkswagen Bank.

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Piotr Kowalczyk - creative director

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Started to work at Radio Zet, a first private radio station in Poland, before it started to broadcast. As an ad salesman he discovered the magic of writing - he wrote more than 200 radio spots, before he learned the meaning of the word "copywriter".

He started as a copywriter in 1994 - at DMB&B Warszawa. Took part in a breakthrough evolution of a Blend-a-med dentist, who finally got rid of the egg.

Co-author of the "Dictionary of Adverising Terms" published in 1995 by Polish Television.

Leading creative of a first TV commercial for Peugeot, developed and produced in Eastern Europe.

As a creative director of Scholz&Friends, he made the Warsaw office one of the top three most creative offices in the network. Author of the showbiz-advertising campaign for Top Secret Clothing. One of top players in agency's new business achievements including Mercedes-Benz, Netia Telecom, Radio Kolor, Idea Centertel and Oriflame.

Awarded and shortlisted at London International Advertising Awards, Golden Drum, KTR, Golden Eagles, Euroshorts, Effie, Audio&Advertising Awards.

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Experience: 14 years

Agencies: DMB&B, Euro RSCG, Scholz&Friends

Brands: Peugeot, P&G, Philips, Danone, Finea, Cyfra+, Bank Śląski, Tchibo, Netia, Mercedes-Benz, Diamant, Oriflame, R1, Top Secret. See portfolio